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Avnet Seals Partnership with
Neta Auto During Media Briefing
in China |
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On July 12, at the Electronica China trade fair in Shanghai, Avnet China signed a memorandum of understanding (MOU) with Neta Auto during its first-ever media briefing in China.
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Grace Dong and Peng Qing Feng from Neta Auto, sealing the deal with a handshake
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Hybrid Meeting, Enabled by Technology
Harnessing the very technology that we enable and advance, the media briefing was physically attended by 18 representatives of key media, and virtually attended by another eight online. In addition, five television interviews were conducted at the Avnet booth with interviewers from leading channels including Dragon TV and China Business News.
Commitment to Cooperation and Collaboration
Avnet and Neta Auto, a prominent payer in the new energy vehicle sector. Signed by Avent China’s President, Grace Dong, and Neta Auto’s Peng Qingfeng, Vice President and President of the Components Business, the agreement pledged a shared commitment to leveraging both organizations’ core strengths to drive innovation in China's new energy vehicle industry.
At the briefing, Grace said, “China's new energy vehicles are leading the world, and Neta Auto, as one of the outstanding players, plays a pivotal role in driving research, manufacturing, and other aspects of the industry, both in China and globally.” She further elaborated on the role that Avent will play by saying, “We will leverage our comprehensive and advanced supply chain capabilities, supported by our robust automotive ecosystem, and strong partnerships with original equipment manufacturers and numerous Tier 1 suppliers. Our dedication lies in providing exceptional services to local new energy brands, including Neta Auto, and playing a pivotal role in driving the new era of China's new energy vehicle development."
Stellar Credentials and Key Advantages
At the media briefing, Grace and Edward Tsaur, our Vice President of Marketing and Communications in Asia, seized the opportunity to recap our century-long presence in China. They highlighted the key advantages that Avnet’s familiarity with the local market, combined with global resources and connections, offers China’s electronics and automotive manufacturers.
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Grace and Edward at the media briefing
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Emphasis was placed on our active commitment to environmental, social and governance (ESG) goals, focusing on sustainable development and the ways in which we are contributing to China’s attainment of its goal of carbon neutrality by 2060.
Extensive Earned Media
The media briefing and media activities surrounding Electronica China were a resounding success, resulting in more than 110 pieces of coverage. The enthusiastic attendees seized the opportunity to meet Avnet’s senior executives and deepen their understanding of Avnet’s activities in China.
Questions raised at the briefing were not limited to Avnet's business developments, but extended to the entire supply chain, SiC technology, our ESG efforts, our collaboration with local customers, and how we are helping customers penetrate overseas markets by tapping on our global resources and connections.
Driving a Sustainable Future
The media briefing in Shanghai was part of Avnet’s broader presence at Electronica China, which included a well-attended summit hosted by Avnet on the future of China’s dynamic semiconductor chip industry and the abundant market opportunities abroad.
We look forward to many more successful events that raise awareness for our part in the global shift away from carbon dependency. Likewise, we look forward to many more partnerships with like-minded organizations like Neta Auto, who are steering our industry, and the end users of our products, towards a sustainable future.
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Avnet Seals Partnership with
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