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Avnet China Improves the Fortunes of Farmers in Celebration of the Mid-Autumn Festival |
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This year, Avnet China made the Mid-Autumn Festival more meaningful than ever by purchasing a large quantity of Dianhong tea leaves from the hardworking tea farmers of Fengqing County, Yunnan.
A Place Steeped in History
The birthplace of the world's tea trees, Fengqing County is also home to the world’s oldest tea tree, which has flourished for more than 3,000 years on the banks of the Lancang River. Much of the tea grown and harvested in Fengqing County’s 520,000 acres of tea plantations is sold to the Dabaitian Tea Factory, which was founded in 1952 and employs hundreds of local workers. Dianhong tea, a premium gourmet black tea, is one of its signature products.
Though tea production is still an important industry in Fengqing County, weak marketing and other factors have made a negative impact on sales and limited potential for growth. The purchase of Dianhong tea from the Dabaitian Tea Factory came at a welcome time, when the industry was still recovering from the impact of the global pandemic, and exports had slowed.
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“We are honored to partner with Fengqing County and hope that our modest contribution will help the tea industry prosper,” said Grace Dong, President of Avnet China and Hong Kong. “We look forward to helping elevate the tea-drinking culture of China not only through our purchase, but through innovative technology solutions that may one day enhance rather than replace traditional methods of production.”
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Avnet X Fengqing County’s DianHong Tea
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A Timely Gesture
The investment in Gengqing’s tra industry was a fitting gesture in honor of the Mid-Autumn Festival, which coincides with the mid-autumn harvest. During this festive season, tea is traditionally paired with mooncakes to cleanse the palate – in anticipation of the next mooncake!
Fun fact: Dianhong tea delivers a wealth of health benefits, including improved blood circulation and metabolism, along with anti-ageing and anti-inflammatory properties.
ESG is Everybody’s Responsibility
This recent initiative furthers Avnet China’s ongoing ESG efforts, which focus on Environmental impact, Social impact and Governance. For example, from the onset of the COVID-19 outbreak, Avnet China worked closely with medical device partners to ramp up the production and delivery of life-saving ventilators. Within the workplace, energy-saving practices that lower carbon emissions are strictly enforced. Employees at every level of the organization are committed to building an environmentally friendly multinational enterprise that promotes sustainable development at every opportunity.
“Focusing on improving the environment and taking social responsibility is the commitment of every employee at Avnet. Being named the ‘2021 Great China Outstanding Social Enterprise’ was a source of both recognition and inspiration – to continually strive to do better,” added Grade Dong.
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| Avnet China Improves the Fortunes of Farmers in Celebration of the Mid-Autumn Festival ► |
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